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Global Body Lotions Market to Reach $122.8 Billion by 2028, Doubling with an 11.5% CAGR Growth Forecast

Body Lotions Market

Body Lotions Market

The body lotions market size has grown rapidly in recent years. It will grow from $70.97 billion in 2023 to $79.44 billion in 2024 at a compound annual growth rate (CAGR) of 11.9%. The growth in the historic period can be attributed to increasing awareness of the importance of skin care, rising disposable incomes, effective marketing and advertising campaigns, aging population, beauty and cosmetic industry growth.

The body lotions market size is expected to see rapid growth in the next few years. It will grow to $122.8 billion in 2028 at a compound annual growth rate (CAGR) of 11.5%. The growth in the forecast period can be attributed to changing lifestyles, rising health and wellness trends, customization and personalization, e-commerce growth, men's skincare. Major trends in the forecast period include clean beauty products, advanced formulations, inclusivity and diversity, cb*d-infused products, development of multifunctional body lotions.

Market Overview -
Body lotions are smooth liquid preparations designed to be applied to the skin for medicinal, cosmetic, or protective purposes. For example, sunscreens are a substance that protects from the sun's ultraviolet (UV) radiation and thus helps against sunburns.

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Millennial The Driving Force In The Perfume Market's Rapid Growth
Rapid growth in the millennial population is expected to drive the body lotions market. According to Cosmetics Europe, the cosmetics and personal care businesses add at least €29 billion (USD 33.14 billion) to the European economy each year, and the number of individuals using cosmetics products is rapidly expanding, surpassing 500 million in Europe. By 2025, millennials are expected to constitute nearly three-quarters of the global workforce. As millennials will represent a large part of the global workforce and play a major role in driving the current economy, their preferences and shopping habits will be an important driving factor for the lotion market.

Competitive Landscape -
Major companies operating in the body lotions market include Aveeno, Cetaphil, Olay, Alba Botanica, Avalon Organics, Crabtreeand Evelyn, Hempz, Murad LLC, L'Oréal SA, Unilever plc, Beiersdorf AG, Colgate-Palmolive Company, Estée Lauder Companies Inc., Johnson and Johnson, Avon Products Inc., Shiseido Company Limited, Procter & Gamble Company, Revlon Inc., CeraVe, Avène, Eucerin, Vanicream, EltaMD, La Roche-Posay, Jergens Inc., Kao Corporation, Coty Inc., Henkel AG & Co. KGaA, Natura & Co., Amway Corporation, Oriflame Cosmetics Global SA, Mary Kay Inc., Yves Rocher, The Body Shop International Limited, Bath & Body Works LLC, Neutrogena Corporation, Nivea, Vaseline

Rising Demand For Multi-Benefit Combinations Transforming The Cosmetic Industry
The demand for multi-benefit combinations has been increasing rapidly. Products such as foundations with anti-aging serums, sun screen lotions, nail polish with UV protection, and anti-aging claims are introduced into the market. Multi-benefit solutions are expected to continue to penetrate further into different categories, such as hair care with anti-aging or fragrance to lipsticks with lip care.

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Key Segments -
The body lotions market covered in this report is segmented -
1) By Type: Dry Skin Body Lotion, Oily Skin Body Lotion, Normal Skin Body Lotion, Other Types
2) By Application: Men, Women, Baby
3) By Channel: Direct Sales, Distributor

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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